Authority Signals is a publication about how search engines and AI systems decide which sources to trust. A publication on that subject has to be trustworthy itself. This page sets out the standards we hold our own work to, and how we want to be held accountable.

Independence

Authority Signals is produced in partnership between Haller It Digital Marketing and Luminous Create. It is editorially independent. Commercial relationships, including partnership links, never determine what we cover or what conclusions we reach. When a commercial interest is relevant to a piece, we disclose it in that piece.

Evidence and sourcing

We attribute claims to their original source and link to it wherever possible, so you can verify the underlying research yourself. We prefer primary sources, such as peer reviewed studies, official documentation and original data, over second hand summaries. We paraphrase rather than copy, and we keep quotations short and clearly attributed.

Statistics and forecasts

Where we present a number, we name its source. Where a chart is illustrative rather than a precise plot of a dataset, we say so in the caption. Where a claim is a forecast rather than an established fact, we frame it as a prediction and, where the evidence is contested, we present the counter evidence. We would rather be accurate than dramatic.

How we use AI

We work in the AI search field, and we use AI tools in our own production process, for research assistance, drafting support and graphics. We are transparent about that. Every article is shaped, reviewed and approved by a named human author with relevant experience, and factual claims are checked against their sources by a person. We do not publish unreviewed automated output, and we do not present AI assistance as a substitute for human expertise.

Authors and expertise

Every article carries a byline identifying the strategist who wrote it, with a linked profile describing their relevant experience. We do this because demonstrable, identifiable expertise is both an honest signal to readers and a core part of how trust is established online. You can read more about our authors on the Kristin Crawford and Laura Ludwin profile pages.

Corrections

We correct errors promptly and openly. If you spot something inaccurate, please tell us through the contact page or by emailing info@authoritysignals.ai. When we make a substantive correction, we update the article and, where the change is material, note that it was corrected.

Funding and disclosure

Authority Signals is partnership funded. Some outbound links to tools, including Search Atlas, are partnership links carrying the reference searchatlas.com/?fpr=hallerit. If you start a subscription through one of them, a portion of the proceeds helps fund the research published here. This never changes our coverage, our conclusions or the price you pay, and we mark these links wherever they appear.

Frequently asked questions

Is Authority Signals editorially independent?

Yes. It is produced in partnership by Haller It Digital Marketing and Luminous Create and is editorially independent. Commercial relationships, including partnership links, never determine our coverage or conclusions. Where a commercial interest is relevant to a piece, we disclose it in that piece.

Do you use AI to write your articles?

We use AI tools to assist with research, drafting and graphics, and we are transparent about that. However, every article is shaped, reviewed and approved by a named human author with relevant experience, and factual claims are verified against their original sources by a person. We do not publish unreviewed automated content.

How do I report a correction?

Email info@authoritysignals.ai or use the contact page. We correct errors promptly, update the affected article, and note material corrections.

How is the publication funded?

Through partnership funding and partnership links to tools such as Search Atlas. If you subscribe through one of those links, a portion of the proceeds supports the research here. It does not affect our coverage or your price, and we disclose these links wherever they appear.